Marketing Strategy Essay Example for Free

Marketing Strategy Essay From the table above it is evident that the decline of the economy segment has had little impact on Hein and Mann because their main target market entails exclusive and export markets. The score of 18 shows that there has been a huge impact of the competitor marketing campaigns to increase awareness on middle section segment of Hein and Mann, hence there have limited target market and are not able to reach a wider potential target market. The weight of 18 has a negative impact on Hein and Mann as there are losing their main target customers who purchase exclusive furniture, such as executives and professionals who are being retrenched and leaving South Africa. The score of 32% shows that Hein and Mann have shown growth in export business and expansion of their product range in the UK would competitive advantage in the market. Slow service delivery score 32 which means that Hein and Mann has faced low turnover of customers as most of them are considering using other suppliers who deliver on time promised and offer discounts. The score of 28 shows, that customer relationship with customers is important. However Hein and Mann do not show empathy towards customers. This in turn results in low turnover of customers. 2. Industry analysis of Hein and Mann Threat of new entrants There are many barriers that include high entry costs, in this case new entries in the furniture business would not succeed because heavy investment is required in marketing and purchasing equipment. This is an advantage for Hein and Mann as there have a guaranteed higher position in the industry. This is so because there have been operating in the industry for a long time and have vast experience, equipment, loyal customers and clients are aware of them in the market place. Hence the extent to which barriers to entry exist, the more difficult it is for other furniture firms to enter the market, therefore, Hein and Mann can make relatively high profits. Bargaining power of suppliers Hein and Mann as suppliers produce exclusive and quality pine furniture, this in turn makes them acquire a distinctive image in the industry. It could be difficult for dealers to switch to other suppliers in the industry because of the loyalty of customers to Hein and Mann furniture, therefore Hein and Mann would make profit because there are few alternatives of furniture firms that dealers would switch to. Competitive Intensity or rivalry Hein and Mann is faced with rivalry as there is increase of competition between existing firms, this proves to be a challenge to generate high profit because companies such as Furniture City and Beares are opting to switch to other suppliers that provide discounts and value customer relationships. Threats from substitute of buyers Hein and Mann customers, such as beares and Furniture City have shown the ease with which they can switch to another supplies of furniture. This is so because customers perceive other alternatives to be similar to Hein and Mann furniture. The furniture industry for Hein and Mann is attractive, as there have experience in the industry and understand the market in which there are operating in. 3. Market Orientation Market orientation is defined as is an organisational culture dedicated to delivering superior customer value, that is concentrating on designing and selling products that satisfy customer needs in order to be profitable, (Gronroos, 2010). In relation to the case study on Hein and Mann, it is evident that there do not value customers as there show no empathy and provide slow services and do not consider to implement new strategies such as offering discounts such as their competitors. However the products that they design are of high quality which shows that they sell products that satisfy their target markets. Advantages of market orientation * According to Wang amp; Ahmed (2009) an organisation that is market oriented has improved market-sensing capabilities and thus improved market responsiveness, particularly in more hostile and unpredictable environments. * An organisation through market research will have a strong understanding of the needs of the customer and this would reduce product failure as new products have a greater chance of gaining success in the market, (Modi amp; Mishra, 2010). An organisation that is market oriented is flexible to changes in the environment as it enables to adapt and adjust successfully, (Wang amp;Ahmed, 2009). Disadvantages of market orientation * For an organisation to be market oriented it is highly expensive. As extensive market research, to understand the market need to be conducted, (Gronroos, 2010). * An organisation has to constantly change internally as needs of the market are met. * Risk of underestimating the market and the consumer can be a re sult of market orientation, which might led to product failure.

Self-absorption in Joseph Conrads Heart of Darkness :: Heart Darkness essays

Self-absorption in Heart of Darkness  Ã‚     Ã‚   The story Heart of Darkness is a study in the benefits , and setbacks, of self absorption. Through out the story there is a constant emphasis on the fact that self absorption will get you what you want and help you to survive. At the same time there is the constant moral objection. Almost the entire book is spent showing the positive aspects of self absorption. The life it will give you and the ability to keep that life going as long as possible. This type of thinking, however, can catch up to you in the end.    The lesson that self absorption is the means of self preservation is one that is taught to the reader, and more specifically to Marlow, gradually as the story progresses. The very first lesson in this thought process comes very early in the story. I occurs as Marlow is going over in his mind exactly how he came to get the opportunity to be a river steamer captain. It appears the Company had received news that one of their captains had been killed in a scuffle with the natives. This was my chance, and it made me the more anxious to go...However, through this glorious affair I got my appointment, before I had fairly begun to hope for it.(Conrad 13)    Right away Marlow begins to think about himself and what this mans death can bring to him. He describes the incident, and every now and then throws in a "The poor fellow" so that he is not completely devoid of any compassion. This is Marlow's introduction into the way of the successful person in the Ivory trade, or any business for that matter.    The next lesson that Marlow gets in self absorption he actually has provided for him. As he is riding the french ship down to the belgian congo there are several stops made to let off soldiers at various posts up and down the shore.    We pounded along, stopped, landed soldiers; went on, landed custom- house clerks to levy toll in what looked like a God-forsaken wilderness, with a tin shed and a flag-pole lost in it; landed more soldiers to take care of the custom-house clerks, presumably. Some, I heard, got drowned in the surf; but whether they did or not, nobody seemed particularly to care. They were just flung out there, and on we Self-absorption in Joseph Conrad's Heart of Darkness :: Heart Darkness essays Self-absorption in Heart of Darkness  Ã‚     Ã‚   The story Heart of Darkness is a study in the benefits , and setbacks, of self absorption. Through out the story there is a constant emphasis on the fact that self absorption will get you what you want and help you to survive. At the same time there is the constant moral objection. Almost the entire book is spent showing the positive aspects of self absorption. The life it will give you and the ability to keep that life going as long as possible. This type of thinking, however, can catch up to you in the end.    The lesson that self absorption is the means of self preservation is one that is taught to the reader, and more specifically to Marlow, gradually as the story progresses. The very first lesson in this thought process comes very early in the story. I occurs as Marlow is going over in his mind exactly how he came to get the opportunity to be a river steamer captain. It appears the Company had received news that one of their captains had been killed in a scuffle with the natives. This was my chance, and it made me the more anxious to go...However, through this glorious affair I got my appointment, before I had fairly begun to hope for it.(Conrad 13)    Right away Marlow begins to think about himself and what this mans death can bring to him. He describes the incident, and every now and then throws in a "The poor fellow" so that he is not completely devoid of any compassion. This is Marlow's introduction into the way of the successful person in the Ivory trade, or any business for that matter.    The next lesson that Marlow gets in self absorption he actually has provided for him. As he is riding the french ship down to the belgian congo there are several stops made to let off soldiers at various posts up and down the shore.    We pounded along, stopped, landed soldiers; went on, landed custom- house clerks to levy toll in what looked like a God-forsaken wilderness, with a tin shed and a flag-pole lost in it; landed more soldiers to take care of the custom-house clerks, presumably. Some, I heard, got drowned in the surf; but whether they did or not, nobody seemed particularly to care. They were just flung out there, and on we

Bad Writing Assignment(Intentional)

An Indiana supermarket has started the next trend in do-it-yourself grocery shopping – allowing customers not only to check themselves out. But also to let themselves in. On Thanksgiving night in Goshen, the locking mechanism on its front door was not checked by someone at the store. That resulted in a dozen customers entering the store and trying to shop despite a complete absence of store employees. Normally open 24 hours a day, the doors of the store were shut at 6 p. m. on Thanksgiving evening. Store manager, Sheila Donley, said. It seems the locks on the front doors must have failed, and instead of actually sleeping off their turkey dinners or getting an early head start on Black Friday, some loyal Kroger customers decided to pick up a few extra items. † Since the locking mechanism had failed the doors were not easy to slide open, Donley said, that may have deterred others who came earlier in the evening. About 10:15 p. m. , though, one customer decided the store lo oked open. And pulled the sliding front doors apart just as several other shoppers arrived. When I arrived at the store I could see a little space between the doors, because all the lights were on inside, I just assumed the automatic opener had stopped working but I could still shop,† said, Goshen resident, Bill Terrell. â€Å"I looked for an employee to alert, I found no one and decided just to buy what I needed. † Several other late-night shoppers gathered items and went to the self-checkout lanes, seemingly oblivious to the utter lack of employees. They realized something was wrong after seeing all registers closed, Terrell said. At some point, police were called.Puzzled by the situation, a call came from a customer or a neighbor concerned about the sudden activity. Police spokeswoman, Christy Samms said, â€Å"There were definitely no signs of forced entry at all and apparently no one stole any items from the business. † She said it appeared the door’s locking mechanism had not completely engaged. At this point in time, Donley, called in by police, secured all of the entrances and sent the confused customers on their way – each with a voucher for $20 worth of Kroger-brand items on a upcoming future visit.The customers, taking it in stride, left without incident, Terrell said. â€Å"As foolish as we probably were to be out on Thanksgiving night, I guess it’s hard to complain about free food on our next trip,† he said. 1a. Original: Donley, called in by police†¦. 1b. Revision: At this point in time, Donley, called in by police†¦ (Concise Wording) 2a. Original: â€Å"There were no signs of forced entry and apparently†¦. 2b. Revision: â€Å"There were no signs of forced entry at all and apparently†¦ (Unnecessary Filler) 3a.Original: †¦and apparently no one stole from the business. † 3b. Revision: †¦and apparently no one stole any items from the business. † (Unnecessary Filler) 4a. Original: â€Å"It seems the locks on the front doors failed†¦ 4b. Revision: â€Å"It seems the locks on the front doors must have stopped working†¦ (Concise wording) 5a. Original: â€Å"I could see a little space between the doors†¦ 5b. Revision: â€Å"When I arrived at the store I could see a little space between the doors†¦ (Long Lead Ins) 6a. The doors were not easy to slide open,†¦. 6b.Since the locking mechanism had failed the doors were not easy to slide open,.. (Long Lead Ins) 7a. †¦and instead of sleeping off†¦. 7b. †¦and instead of actually sleeping off†¦ (Needless Adverb) 8a. †¦brand items on a future visit. 8b. †¦brand items on a upcoming future visit. (Redundant Words) 9a. â€Å"There were no signs of forced entry†¦ 9b. â€Å"There were definitely no signs of forced entry†¦ (Needless Adverb) 10a. †¦or getting an early start on Black Friday†¦ 10b. †¦or getting an early head start on Black Friday†¦ (Redundant Words)

Study On A Series Of Investments Finance Essay - Free Essay Example

Sample details Pages: 5 Words: 1616 Downloads: 2 Date added: 2017/06/26 Category Finance Essay Type Cause and effect essay Did you like this example? While participating in a portfolio simulation I was allowed to access $50,000 of virtual money and purchase numerous stocks and bonds from NYSE, AMEX, or NASDAQ. Through this simulation I am expecting to experience some gains and losses towards my portfolio and also gain some knowledge on numerous companies as well. Once initial trade began on August 31, 2010, bi-weekly trades were to be made up until November 2, 2010. From this records were kept and evaluated in the end. The overall look of my portfolio consisted of Apple (AAPL), Diamond Trust Series I (DIA), Goldman Sachs (GS), Teleflex Inc (TFX), Bank of America (BAC), Telecom Argentina S.A. (TEO), Coca Cola Company (KO), and Exxon (XOM). Apple Inc. The first company I choose was Apple Inc. it was formed in 1976 and is headquartered in Cupertino, California. As of September 2010, they have a total of 317 stores and 2555 of those are in the United States. They are a company that sells their products worldw ide so I choose them based on popularity. From week to week their stock prices continuously rose. I purchased the stock at $242.50 and sold it at $308.84. Based off the company name I believe the stock will continue to grow gradually in the near future. Results The overall performance of Apple stock gradually increased through time which caused my portfolio to grow. I originally purchased 80 shares in the begging at $242.50 and during my first trade I sold ten shares at $283.33. My overall investment in the begging was $16,975.00 and in the end I closed out with $21,618.80, so I had a gain of $4,643.80. I believe Apple was one of my best stocks in my portfolio and if I was able to start from scratch again I would keep all shares till the end of the project. Diamond Trust Series I The next company I choose was diamond trust Series I. DIAMONDS Trust, Series 1 wants to be an investors best friend. The company is one that wants to be the investors best friend. The company is sues diamonds, a tracking stock for the 30 corporations of the Dow Jones Industrial Average (DJIA). It owns approximately 5.8 million shares of each of the 30 firms. The price of diamonds generally corresponds to fluctuations in the DJIA, which consists of such corporate giants as Exxon Mobil, IBM, 3M, and Procter Gamble. I choose this company because many people are collectors of some sort when it some to diamonds and they believe there money will grow rapidly when invested in them. Results The stocks overall outcome was a slight increase from begging to end. I bought 70 shares worth $137.25 and sold70 share at the end at $162.39. My begging investment totaled $9,607.50 and when I sold them I had earned $11,367.30. This left my portfolio with a gain of $1,759.80. I was very pleased with the results but when I had purchased the shares I believed it would grow more than it normally did. If done again I would change nothing with this stock, I would keep it till the end then sel l off at closing time. Goldman Sachs This company was founded in 1869 and its main head quarter is located in New York, NY. They provide investment banking, securities, and investment management services to corporations and financial institutions worldwide. They play roles as financial advisor, lender, investor and asset manager to their customers. This company is one that is usually mentioned when it comes to the stock market so I purchased the shares based on company name hoping my decision would lead to a profitable outcome. Results Overall performance of the company was a gradual increase and it was also one of my better choices in shares. I purchased 50 shares at $137.25, investing a total of $6,862.50. I held onto the shares until the end and sold them at $162.39, this gave me $8,119.50 at my closing date. It also earned my portfolio $1,257.00 as the overall profit. If started over I would probably buy more shares next time giving myself more room to trade. Tele flex Inc. Teleflex Incorporated is a diversified global company, well-known by a significant presence in healthcare, with businesses that also serve the aerospace and commercial markets. I choose this company because medical supplies are always going to be needed by clinics and hospitals and it was also something very different from my current decisions. I was not too sure on how my outcome would look like but I was curious so I went forthwith the situation. Results The overall performance was a slight increase. I originally purchase 150 shares at $49.79 putting my investment at $7,468.50. Throughout the trading periods I sold 50 shares on September 21, 2010 at $55.21. This sale earned my portfolio $2,760.50. I then sold 50 more shares on October 19, 2010 at $57.80, earning $2,890.00. The last 50 shares were held onto until the end and I ended up selling them at $56.55, earning $2,827.50. So my overall earnings for this particular stock was $8,487.00. In the end I was conte nt with my decisions made and I would probably do the same if the chance came around. Bank of America Bank of America Corporation is a financial holding company that provides banking and nonbanking financial services and products to individual consumers, small- and middle-market businesses, and large corporations. These services are not only done within the United States but also internationally. Since Bank of American hasnt been around as long as the other companies in the stock market, I wasnt expecting too much out of them. Results The companys overall outcome was to my expecting. I originally purchased 200 shares at $13.21, investing a total of $2,642.00. Throughout the trading periods I sold 100 shares at $13.29 on October 5, 2010; this earned my portfolio $1,329.00, I held onto the remaining 100 shares till October 19, 2010 selling them at $13.29. In the end I earned $18.00 from my original investment. Even though I sold all the shares before my closing period I ke pt up with the stock and realized it was best that I sold the share when I did. The stock slowly snuck its way down in price, so even though my gain was at a minimum it is still better than a loss Telecom Argentina S.A. This company provides telephone services to residential and corporate customers in Argentina. It operates in two segments, Voice, Data, and Internet Services. Phone service and internet are very popular amongst individuals and moreover with corporations. These components are items that will always be used and upgrade within time. I choose this company because I thought it was something that is big not only in our country but around the world as well. I wasnt too sure on how the stocks would fluctuate but I didnt believe that they would decrease within my time period. Results My overall outcome with this company was ok for the most part with a slight increase. I bought 85 shares at $19.27, earning $1,637.95. It was not long before I sold off all my shares on September 21, 2010 at $20.50; this earned my portfolio $1,742.50. This gave me an overall gain of $104.55. If I was able to do it over I would hang on to this stock longer than what I normally did. I dont believe I gave it enough time to grow in my portfolio. It may not have been much in the end but Im curious to know where it would have gone. Coca Cola Company This company is known worldwide for their syrup beverages known as Coca Cola. The company manufactures, distributes, and markets this beverage every where you can think of. I choose this company based on popularity as well, but I did not purchase the share until September 21, 2010. Since the company is real big and they own other companies as well I expected the stocks to rise gradually. Results The ending results were not as high as I thought they would be. I purchased 50 shares at $57.88, investing $2,894.00. I held onto the shares until the end and sold them at $61.90. The sale earned $3,095.00, giving my po rtfolio a gain of $201.00. In between the share increased much less than I thought. I was guessing the increase would be much higher due to the company name itself and all the sub companies it owns. In the end I cannot complain about my outcome and if done again I would probably buy more shares. Exxon The last company I invested in was Exxon Mobile Corporation. This company deals with the exploration, production, transportation, and sale of crude oil and natural gas. It is also involved in the manufacturing, transportation, and sale of petroleum products. This company was also purchased at a later date of September 21, 2010. I choose this company sue to the fact that crude oil is one of the major resources of our country. I expected this corporations stock to increase but also decrease through the trading period. Results The end results I experienced were expected for the most part. I originally purchased 50 shares of the company at $61.79 bringing my investment to $3,08 9.50. I held the shares till the end and sold them at $67.33 earning $3,366.50. This gave my portfolio a gain of $277.00. I expected the stock to slightly decrease throughout my trading period due to world/political views but it didnt seem to happen. The shares increased gradually throughout my trading period giving my portfolio a gain when I was expecting a loss. Conclusion In the end my overall experience was relatively well. Though it took time to get the hang of the experience was very knowledgeable. My overall portfolio experienced many gains, some were major and some were slightly smaller than expected. Apple was my best choice in investing in and Bank of America was the worst choice of investment. The stock market is something we have no control over so when choosing what companies to invest in I learned that it is best if research is done on the company before putting your money on the line. Don’t waste time! Our writers will create an original "Study On A Series Of Investments Finance Essay" essay for you Create order